My hometown (DC) needs a new slogan... got any ideas for them? If so, post them on WHM 2.0, which you can find here. Express yourself, interact with others... and all that crap!
Washington, D.C.: [New Slogan Goes Here]
2 Firms Hired to Develop Catchphrase
By Sue Anne Pressley Montes
Washington Post Staff Writer
Sunday, March 25, 2007; C11
Seattle has a new tag line: "metronatural." And Little Rock has recently begun calling itself "The Rock."
Now the District is looking for its own catchy way to describe and define the city and lure more tourists to town. Tourism officials are hiring marketers, conducting surveys and convening focus groups in search of a few words or images that capture Washington's essence.
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